144 Second Avenue Building Date : 1914-15 Original Use : Commercial Original Owner : Philip & Benjamin Menschel Original Architect : Louis A. Sheinart Description & Building Alterations This three-story brick building was originally erected between 1914 and 1915 as a movie theater with office space, designed by architect Louis A. Sheinart. In 1928, the building was converted to retail and office use. It was part of the Yiddish Theater District/Jewish Rialto during the early 20th century, and has housed the Ukrainian restaurant Veselka since 1954.

The west rusticated stone facade features a bracketed thin cornice above the storefront’s segmental-arched window opening, framed by festive garland decorations. The north facade features patterned brickwork, simple rectangular window sills, and glass brick on top of the storefront.