Sprague Building ca. 1905

On the corner of 12th Street, the highly ornamented 817 Broadway is a visual treat. The building, which turns 120 years old this year (in 2015) , was constructed in 1895 to the designs of prolific architect George B. Post.

Post designed several well-known buildings in New York that have long been demolished, so it was nice to come across his name during our survey of the Broadway/University Place/14th Street area.

As with many other buildings along Broadway at the turn of the century, 817 Broadway housed clothing manufacturing. This particular structure was designed for Meyer Jonasson & Company, cloak manufacturers, for a cost of $250,000. The building later became known as the Sprague Building.

This 1905 photo, taken by Irving Underhill (courtesy of the Museum of the City of New York), shows what the intersection of Broadway and 12th Street looked like 110 years ago. Needless to say, this building made quite a statement. Post was known for his innovative skyscraper designs; his now-demolished New York World Building was, for a time, the tallest in the world.

It seems surprising today that this would be considered a skyscraper, but when you look at the surrounding buildings in the photo you can see what an impression this building must have made. An alteration permit from 1940 indicates that the storefronts were changed in that year.

The thing that is particularly striking about this building is the way the triangular piers change the look of the facade depending on where you’re looking. There is also the sense that there are two different facade designs – Broadway versus 12th Street – when in fact they are both exactly the same (except that Broadway is only three bays wide).