The building at 648 Broadway, also known as the Banner Building, stands as a significant architectural and historical landmark in New York City's NoHo neighborhood. Constructed between 1891 and 1892, the Banner Building was designed by the architectural firm Cleverdon & Putzel. In 1898, two additional stories were added by architect Robert T. Lyons, bringing the structure to ten stories. The building exemplifies the Renaissance Revival style, characterized by its ornate cast-iron and sheet metal façade. This style was prevalent in the late 19th century and is notable for its classical proportions and decorative elements. 
648 Broadway is situated within the NoHo Historic District, a designation that recognizes the area's architectural and historical importance. This status helps preserve the building's character and ensures any modifications align with its historical context.

Initially, the building housed various clothing manufacturers and sellers, aligning with the area's commercial nature in the late 19th and early 20th centuries. 
Peter Banner retained ownership until 1916, when the building was sold to the Duke de Moro of Essex, England, marking a notable transaction in the property's history. Today, the Banner Building accommodates creative office spaces and retail establishments. Notably, the Bleecker Street Bar, a cherished local venue, relocated to this building in 2023, continuing its legacy within the historic structure.