Built as a speculative office building, this 17-story steel skeleton structure was the largest in Manhattan before the turn of the century. It housed the offices of many shipping companies, being near the start of lower Broadway's "Steamship Row" and convenient to the Custom House. It was here that the friends and family of those aboard the Titanic came in April 1912 to get what news they could from the White Star Line Offices. The Audsley brothers were a surprising choice for such a large and prominent commission. They had no prior experience in New York, having recently immigrated to America from Glasgow. They had, however, completed many projects in England and were known on both sides of the Atlantic for their pattern books on Greek ornament. They designed the building in a style they dubbed "Hellenic Renaissance" a mannerist mode of the Greek Revival. They created a rich layering of Greek ornament and forms that are enlarged to suit the massive scale of the building. The base of the tower is clad in a light granite and the upper portion in terra cotta.