Gilsey House ca. 1975 After the Civil War, New York’s entertainment district began moving north of Madison Square. Numerous theaters, restaurants, and hotels opened in the newly fashionable neighborhood, and while the city’s architectural churn has erased much of what was built in that era, two important buildings remain on Broadway in the area now known as NoMad.

The Grand Hotel, built in 1868 on the southeast corner of 31st Street, and Gilsey House, built in 1871 on the northeast corner of 29th Street, both reflect the opulent spirit of the Gilded Age. They were designed in the French Second Empire style, with characteristic mansard roofs. Gilsey House in particular features elaborate ornamentation.

Located in the center of what was dubbed the Tenderloin, the hotels existed in an environment notorious for luxury and vice. However, as the entertainment scene continued moving northward to Times Square during the 20th century, the neighborhood’s fortunes declined considerably. Neither building continues to operate as a hotel, but both are designated New York City landmarks.