"The 1964 World’s Fair occurred at a moment of significant upheaval in New York. The Fair was a powerful symbol of the establishment, a showpiece for corporate giants and urban leaders alike to bolster their claim to be bringing Americans a better future. Consequently, it held enormous appeal to visitors but was also a focal point for protest. The pictures of mid-century urbanism promoted at the Fair were undeniably popular; out of 51 million total visitors to the Fair in its two seasons, 29 million went to the General Motors Pavilion, 2 million more than went to Michelangelo’s Pieta at the Vatican Pavilion… Futurama II, sponsored by General Motors, echoed the arguments made by its predecessor; its display allowed visitors to see 'a gigantic machine build a superhighway in the jungle, see barren desert become farmland, and hover above a futuristic metropolis of automated highways and moving sidewalks.'"
To learn more about the 1964 World's Fair, check out Katie Uva's article in Gotham: A Blog for Scholars of New York City History.