Radio City Music Hall ca. 1976
Radio City, and indeed all of Rockefeller Center, came out of a plan to move the Metropolitan Opera. In the late 1920s, a plan had sprung to use the Rockefeller site to build a new opera house, but due to a lack of an endowment and various internal issues, it was canceled. However, John D. Rockefeller Jr. had been brought in to the prospective plan and had no desire to leave the plan alone. Striking a deal with RCA, Rockefeller imagined Rockefeller Center (and Radio City) to be developed as a media center with large theatres.
Theater mogul Samuel Roxy Rothafel, having joined the advisory board in 1930, suggested they build two theaters: The International Music Hall on the north side of the center and the RKO Roxy Theater on the south side of the center. While the design of both theaters was in the hands of Edwin Durell Stone and Donald Deskey, Roxy strived to create a more modern theater through his suggestions. Roxy envisioned a more sleek, oval theater that somewhat eschewed the tiered seatings of others. In its design, Stone matched Radio City Music Hall's exterior to the rest of Rockefeller Center in its use of limestone but designed its now-iconic signs to distinguish it. For its interior, Stone conceived of a grand foyer with high ceilings, a curved staircase, and a 220 square meter mural "Quest for the Fountain of Eternal Youth" painted by Ezra Winter. Deskey supposedly was appalled by Stone's design and created the rococo interior of the theater to help make it palatable in his eyes.
Construction began in December of 1931, and a year later, the Radio City Music Hall (the name change from the International Music Hall Stemming from the partnership with RKO) was ready for a lavish public opening. The Rockettes had already made it their home and Roxy had planned a series of elaborate acts. The opening, as it turned out, was a colossal failure, boring even the center's patron John D. Rockefeller, but the design was immediately beloved.
Initially running a huge deficit, Radio City Music Hall was forced to begin showing feature films and its mixed film and stage format made it successful. It became a go-to New York venue for premieres and until the 1970s would complete 4 performances of their "spectacle" a day. While in the 60s the hall flourished with millions of visitors, the 70s marked a decline for the theater.
On April 12th, 1978, the Music Hall closed its doors, having projected a multi-million dollar loss for the year. With the theater's future in jeopardy, a huge campaign arose to save it. Its interior was landmarked, it was added to the national register of historic places, and many of its devotees protested and voiced their support. Rockefeller Center eventually ended up renovating the Music Hall and changing up its performance roster. Through diversification, use as a venue, and a multitude of strategies, in 1985, the Music Hall posted its first profit in three decades. Since renovated again, the Radio City Music Hall continues to operate and serve up shows such as its famous Radio City Christmas Spectacular.
