International Toy Center, ca. 1916

Construction began on the beguilingly named International Toy Center in 1908 and was completed the next year. It had large shoes to fill, as it replaced the famed Fifth Avenue Hotel, one of the first (but hardly the last) of New York's luxury hotels. Moreover, the building showed the speed at which the city was industrializing; only 70 years before, this area had been farmland.

Though initially named the Fifth Avenue Building, it earned its new moniker during the First World War when scarcity in European manufactures caused a boost in the toy industry. By the end of the following World War, many of the industry's largest players inhabited the building and in the 1960s manager Helmsley-Spear restricted the leases to toy companies. By the early 1980s, 95% of toy transactions in the United States were handled by the complex's 600 toy tenants (by then the Toy Center comprised two buildings).

Though a series of sales and changing markets left the building partly unoccupied during the early 2000s, 200 Fifth Avenue now hoasts Eataly, Tiffany, and many others.