718 Fifth Avenue ca. 1937

718 Fifth Avenue was designed by Platt and Platt in 1937. The grand five-story structure on Fifth Avenue and 56th Street announcing glass as the epitome of modernity. The façade of Indiana limestone and 2 large windows made of 3,800 square panes of translucent glass at night revealed divisions between floors and diagonal bracing, all the while showcasing the glass, another architectural advertisement.