109 South 6th Street, ca. 1975.
This Romanesque Revival/Queen Anne building was constructed in 1891 and designed by William H. Gaylor. originally built as the Bedford Avenue Theatre, it opened in October of 1891 with a production of a musical called Jolly Surprise. The theatre became the Empire Theatre in 1893 and by 1903 its life as a theatre was over. The construction of entrance roadways for the new Williamsburg Bridge caused the entire back half of building, including the stage, to be demolished.
In the 1930s the building became a warehouse for the Fruitcrest Corporation (the painted sign is seen on the side facade in this photograph). Fruitcrest was a manufacturer of jams, jellies, and fruit juices. The company later developed the popular Juicy Juice and moved out of this building, first to Long Island, then to California.
After Fruitcrest vacated the building it suffered from deterioration. In 2007 it was purchased by a fitness company that completely restored the exterior. Today, the red brick and terra cotta trim and medallions are in excellent condition.