Designed by the same firm as the Empire State Building, 245 Park Avenue replaced the 1911-built Grand Central Palace. Completed in 1967, the 48-story skyscraper has variously been called the American Tobacco Company Building, the American Brands Building, and the Bear Stearns Building (before they moved to 383 Madison Avenue). In the late 1970s, the publishing firm Doubleday was headquartered here. Today tenants include Heineken, Major League Baseball, and the asset and wealth management groups ofJ.P Morgan Chase.