Herald Square, viewed from the McAlpin Hotel at the southeast corner of Broadway and 34th Street, August 16, 1936.

The New York City Omnibus Corporation was incorporated in 1926. It ran bus service in the city between that year and 1962, when the company (having been renamed the Fifth Avenue Coach Lines in 1956) went bankrupt.

In 1935 and 1936 the New York City Omnibus Corporation replaced the entire fleet of New York Railway streetcars (more than 14 lines traveling on avenues and crosstown streets all over Manhattan) with 700 brand new single deck buses. The buses of both this company and the Fifth Avenue Coach Company constituted the majority of surface rolling stock in Manhattan at this point. Buses from both companies (owned by the same holding corporation) were painted the same green and cream color scheme and bore the tagline "Go The Motor Coach Way" on the front and back. Two such buses can be seen in this busy 1936 Herald Square photograph.